Masters in Marketing Online

By Derick de Souza

Updated March 16, 2024

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.

On this page
Back to top

Marketing is the process by which individuals and companies identify, price, and distribute products or services to customers in exchange for currency. The term “marketing” is also used to describe the full range of activities involved in earning revenue or recognition by promotion, publicity, and advertising. Marketing can involve a great deal of creativity because there are no set rules for developing products that meet market expectations. However, several fundamental principles are involved in successful marketing, including targeting, positioning, and differentiation.

A masters in marketing online program is a graduate degree for students who have already earned a bachelor’s degree and want to get their master’s. Students of this program amass additional knowledge and acquire advanced skills in the field of marketing through courses that include Promotion Strategy, Data-Driven Marketing, and Social Media Analytics.


Marketing jobs do tend to have high salaries compared to other jobs. The U.S Bureau of Labor Statistics (BLS) reports that marketing managers earn an annual median wage of $141,490. Job growth also looks promising, with the BLS forecasting a 10% growth in the number of marketing managers between 2020 and 2030,

This page is about what a masters in marketing program entails – the types of degrees, career options, best colleges, and programs for a masters in marketing, funding options, and much more.

Best Online Masters in
Marketing Programs

Online marketing masters programs are available at many established and reputable colleges across the length and breadth of the country. The top universities for masters in marketing should boast commendable infrastructure, well-trained, qualified and experienced faculty, excellent student support services, valid accreditation, career guidance, and more. Several teams at FBD have searched through hundreds of colleges that meet these and other criteria to prepare a list of the ones offering the best marketing masters programs. *

Villanova University is a private institution that was founded in 1842. It has a total undergraduate enrollment of 7,037 (fall 2020), its setting is suburban, and the campus size is 260 acres. It utilizes a semester-based academic calendar. Villanova University offers an ideal online destination for highly motivated learners. Our students come from diverse backgrounds and collaborate in online classrooms to turn their hands-on education into high-level skills. The tuition and graduation rate are as below:
Univ Address Tuition Grad Rate
Villanova University 800 Lancaster Avenue, Villanova, Pennsylvania 19085 $20,619 92%

Universities and programs are ranked by various factors, such as affordability, curriculum and coursework, reputation and availability, program length, statistics, the potential of employment, and return on investment for the students. For a more in-depth analysis, please read about our rankings methodology page

Find Online Masters in Marketing
Programs Near Me

Almost all colleges in the United States charge two tuition rates for their programs, based on the student’s state of residency – in-state and out-of-state. In-state tuition tends to be substantially lesser than out-of-state tuition. Besides, those studying away from home will have to consider other expenses such as transport, accommodation, food, etc. Although online masters degrees in marketing ignore the student’s residency and charge a flat fee, some students may still prefer to choose an online program closer to home or from college that is in a location of their choice. To make the find of the right college by location easier, here is a list FBD teams have put together that contains a list of ‘online masters in marketing programs near me’:

What to expect from the Online
Masters in Marketing?

The online masters degree in marketing program provides a thorough understanding of the purposes and practices of marketing, development of conceptual thinking skills, knowledge of emerging tools and technology in marketing, and the application of knowledge through field projects that integrate theoretical concepts with real-world practice. An online master’s degree program is a typically 2-year program requiring 30 to 36 credits to complete. The program can be tailored to the student’s needs and can be taken entirely online, offline, or in a hybrid model that couples both online and offline classes. Students may take specific courses to prepare them for a career in marketing research, advertising, branding, digital/social media marketing, or data analytics. Apart from coursework that comprises core courses and electives, students will usually have to do a capstone and/or internship. Depending on the specialization one chooses, masters in marketing courses include but are not limited to:

Types of Masters in Marketing

A marketing master’s degree can be earned in a variety of ways. In addition to the various degree programs in which students can major in marketing, the most prevalent marketing master’s degrees are the Master of Arts (MA) and Master of Science (MS).

Master of Arts in Marketing (MAM)

The Master of Arts in Marketing (MA Marketing online) is a transdisciplinary marketing program based on liberal arts and humanities departments. People who desire to pursue a Ph.D. and/or work as a teacher should pursue this degree.

Master of Science in Marketing (MSM)

The Master of Science in Marketing (MS Marketing online) stresses math and science in a professional and scientific approach to marketing. This degree is better suited to those who wish to get a job straight away or continue their education with a doctorate in marketing.

Many schools also offer marketing majors or business degrees with a marketing specialization as an option. These alternatives allow students to obtain a marketing education that is arguably as good as an MA in marketing (MAM degree online) or MS in marketing (MSM degree online). Some options include, but are not limited to, the following:

Areas of Specialization for Online
Masters in Marketing

Specializing in a particular sub-field or specialty area of marketing can help students prepare for a marketing specialization that will match them with unique marketing positions, providing them a competitive advantage. Even though many firms lack the means to hire specialized marketers, businesses specializing in specific product and service categories choose to hire marketing professionals who specialize in those areas rather than generalists. Here are a few specializations to look at for master’s in marketing students:

Specialization Description Careers
Advertising & Branding – Masters in Advertising & Branding OnlineThis specialization focuses on advertising and promotional strategy, branding, consumer behavior, and social media, along with digital advertising. Students learn brand management, advertising principles, marketing automation and campaign management, and more.Advertising & Branding job titles account supervisor or manager, advertising manager, brand manager, media planner/buyer, account executive, account planner, etc.
Product Management – Masters in Product Management OnlineThis specialization emphasizes brand management, new product development, and pricing analytics, along with agile project management, entrepreneurship, and innovation and technology forecasting. Students prepare themselves for careers in this field, emphasizing the business and marketing areas vs. the purely technical product side.Product Management job titles include product and development manager, junior or senior product manager, product planner, product strategist, etc.
Marketing Management – Masters in Marketing Management OnlineThis specialization includes courses and information that are an extension to the study of marketing, including non-marketing areas such as organizational behavior, entrepreneurship, finance, finance information technology, etc.Marketing Management job titles include sales and marketing manager, marketing manager, marketing communications manager, marketing and sales manager, marketing account manager, etc.
Business Development & Professional Sales Marketing – Masters in Business Development & Professional Sales Marketing OnlineThis specialization concentrates on professional selling, customer relationship management, digital sales strategy, and building and managing professional sales organizations and enterprise systems, and more.Business Development & Professional Sales job titles include business development manager, sales coordinator, promotions manager, sales manager, customer relationship manager, etc.

Digital Advertising & Marketing – Masters in Digital Advertising & Marketing Online
This specialization prepares students to enter a digital marketing profession by studying mobile marketing, digital marketing strategy and tactics, pay-per-click, search engine optimization (SEO), marketing automation, usability and web analytics, social media, and more.Digital Advertising & Marketing job titles include internet marketing manager, web analytics manager, marketing automation analyst, content marketing manager, search engine optimization (SEO) specialist, social media specialist, e-commerce or e-retail manager, online marketing specialist, mobile marketing manager, etc.
Marketing Analytics – Masters in Marketing Analytics OnlineThis specialization provides students with specific knowledge on analytics through database foundations, advanced statistics, spreadsheet modeling, econometrics, customer analytics and insights, big data analytics, advanced modeling, machine learning, and more.Marketing Analytics job titles include marketing analyst, marketing manager, reporting analyst, reporting manager, etc.

Some examples of other specialization programs in a master’s in marketing degree students can consider are:

What is Masters in Digital

The process of advertising products or services online via email, social media, websites, apps, search engine optimization (SEO), and other means is known as digital marketing. Digital marketers are responsible for and oversee the implementation of online marketing campaigns across all digital platforms and often work in a company’s marketing department or dedicated digital marketing companies. A digital marketer’s job includes reaching out to clients and interacting with them via the internet and other technologies. For their company/clients, digital marketing specialists often produce and distribute social media ads, email campaigns, or websites.

A masters in digital marketing online degree teaches students about the complicated topic of search engine optimization (SEO), as well as how to increase the volume and quality of customer traffic to a website. Students of an MS digital marketing online program study the most effective strategies for positioning a product or service for success and growth, along with how to evaluate which marketing channels are appropriate for their company’s brands, goods, and services.

Why should I do Online Masters in

An online master’s in marketing degree can easily impact and influence one’s career path as a marketeer. Students of this program will have the abilities they need to become effective and successful marketers in a variety of settings. With the awareness of classic marketing ideas, as well as knowledge of digital and developing methodologies, data literacy, and customer-focused initiatives, marketing graduates will be ready to stand out and deliver what is required of them. A marketing online degree is a program that prepares students for a variety of sales, promotion, and management positions and focuses on the abilities one will need to succeed in digital marketing, public relations, content development, marketing analytics consumer behavior, sales management, sports, communication, branding, etc. Students will learn how to build strategies for a variety of products and services while studying and analyzing customer behavior, equipping them to work independently or in teams in a variety of industries.

Overall, the master’s in marketing degree program online will improve an individual’s abilities and credentials, preparing them for a rewarding job in sales, digital marketing, marketing management, brand management, marketing strategy, content marketing, event planning, and various other fields.

According to the U.S Bureau of Labor Statistics, marketing management employment is expected to expand by 10% from 2020 to 2030. Managers with e-commerce and digital expertise are in high demand as the field of marketing grows increasingly online-driven and internet-based.

Students who are also working professionals can benefit from an online marketing master’s degree. Online programs often follow rigorous curricula like traditional schools, providing graduates with equal growth prospects. Students who have other responsibilities –in addition to their career and class schedules will benefit from the online format of the marketing degree. Those who exhibit good written and oral communication skills, interpersonal skills, critical and analytic reasoning, and problem-solving abilities are ideal for an online master’s in marketing degree.

Upon graduating, students would have acquired a wide range of skills that employers look for in a good marketer. Among other things, graduates of an online marketing degree will be able to:

MS in Marketing vs MBA in

The Master of Science in Marketing (MS in Marketing) and the Master of Business Administration in Marketing specialization (MBA Marketing) both have the potential to help students achieve their professional goals. The two degrees differ in some ways and cater to students’ varying needs.

Master of Science (MS Marketing)

An online Master’s in Marketing degree is highly focused on refining an individual’s skills as a marketer through concentrated courses and electives. Students of this program obtain a thorough understanding of innovative marketing tactics and management systems and allow them to personalize their degree even further through specializations in marketing.

Master of Business Administration (MBA Marketing Specialization)

The online MBA with a Marketing specialization focuses on creating a standard business foundation for students who are not looking for an exclusive degree in marketing. The MBA program gives students an exhaustive understanding of management and administration, with a focus on advancing their management careers. Opting for a marketing concentration couples this business knowledge with the crucial marketing-related study.

How to get into the Online Masters in
Marketing program?

How to get a masters degree in marketing? Applicants getting a masters degree in marketing are required to have a bachelor’s degree in any discipline, but preferably in marketing or a marketing-related field and may require related work experiences. Although uncommon, depending on the incoming student’s educational background and the specialization they are opting for, one may also need to take up prerequisite courses before beginning the master’s program. It is worth pointing out that each program and college may have different admission requirements. However, here is a list of general requirements by most accredited colleges:

Note: Students are advised to check with the admissions office of their chosen college for exact and specific admission requirements, as they vary by college and program.

How long does it take to complete the Online
Masters in Marketing?

In general, it takes about 2 years or 30 to 36 credits to complete the masters in marketing syllabus. Full-time students can finish their marketing masters in about 18 months, while those opting for self-paced or part-time study may require over 36 months to complete their studies. Students should note that the coursework load, chosen specialization, capstone project, internship, and mode of delivery (online, offline, or hybrid) will influence the time to graduate from a master’s in marketing degree program.

Accreditation for Online Bachelor’s
Degree in Marketing

Accreditation is a procedure by which an outside authority certifies that a school or degree program meets preset quality and rigor standards. Accreditation is possible for online, hybrid, and on-campus degree programs. While accreditation is optional, it provides numerous advantages in that it validates a program to employers and other colleges and institutions. Accreditation also ensures that students can easily and readily transfer credits from one recognized institution to another and be eligible to receive federal financial aid. Any of the six regional accrediting agencies authorized by the U.S Department of Education and/or the Council for Higher Education Accreditation (CHEA) can accredit a college. The following is a list of regional accrediting agencies:

  • New England Association of Schools and Colleges (NEASC)
  • Middle States Commission on Higher Education (MSCHE)
  • Higher Learning Commission (HLC)
  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • Northwest Commission on Colleges and Universities (NWCCU)
  • Western Association of Schools and Colleges (WASC) Senior College and University Commission (WSCUC)

Students can look for a school’s accreditation status or program through the official U.S Department of Education website or the Council for Higher Education Accreditation (CHEA) website.

Where regional accreditation is not available, the program one is enrolling in must be programmatically accredited by a specialist accreditation agency. A specialist-accredited marketing degree signifies that the school satisfied the subject-specific requirements of the marketing industry. Some specialty accreditors include:

International Assembly for Collegiate Business Education (IACBE)

The International Assembly for Collegiate Business Education (IACBE) accredits bachelor programs offered by traditional colleges and institutions that also offer bachelor’s degrees.

Association to Advance Collegiate Schools of Business (AACSB)

The Association to Advance Collegiate Schools of Business (AACSB) provides quality assurance, business education intelligence, and learning and development services to over 1,700 member organizations and more than 900 accredited business schools worldwide.

Accreditation Council for Business Schools and Programs (ACBSP)

The Accreditation Council for Business Schools and Programs (ACBSP) is the only organization that accredits schools that offer bachelor’s degrees as their highest level of education, making them the only option for community colleges.

Students are advised to read the in-depth Guide to Accreditation to understand what accreditation is about and why it is essential.

Online Masters in Marketing no
GRE/GMAT Programs

Some colleges do not require students to take or submit scores from the Graduate Management Admission Test (GMAT) or Graduate Record Examinations (GRE) when applying to a marketing master’s degree online. However, applicants should consider whether taking one of these exams and submitting test scores will improve their chances of being accepted into the program. Test results are disregarded in several cases where they usually are necessary, provided the applicant has at least 3 to 5 years of professional experience, another master’s degree, or a good Grade Point Average (GPA).

Here are a few examples of online masters in marketing no GRE and online masters in marketing no GMAT:

University of Denver – Master’s in Marketing Communication

The University of Denver offers an online Master of Arts in Communication Management with a concentration in Marketing Communication that does not require a GRE or GMAT score and can be completed in as little as 18 months.

Columbia Southern University – Master of Business Administration (MBA) in Marketing

The Columbia Southern University offers an online Master of Business Administration with a concentration in Marketing that does not require students to submit a GRE or GMAT score to enroll in the program.

The Online University of Colorado – Master of Science in Marketing

The Online University of Colorado offers a Master of Science in Marketing that usually does not require applicants to submit GRE or GMAT scores.

Accelerated Online Masters
Degree in Marketing

In essence, accelerated master’s degrees are programs designed to allow students pursuing a bachelor’s degree to receive their master’s degree faster. Accelerated master’s degrees typically require students to complete a bachelor’s degree, followed by a shorter period (typically one year, instead of the standard two) in which students complete the requirements for a master’s degree. However, universities are increasingly offering students the option to accelerate or fast-track a master’s program through the transfer of credits, additional coursework loads, specializations, program flexibility, etc.

While most online master’s in marketing will require about 2 years to complete, accelerated or fast-track programs can be finished in as few as 12 to 15 months. It is worth noting that these fast-packed programs are not ideal for working students or students who have responsibilities outside of their education, as they tend to be rigorous and require summer-time study too. Here are a few examples of accelerated online master’s in marketing degree programs:

Colorado Technical University (CTU) – Master of Business Administration (MBA) in Marketing

The Colorado Technical University (CTU) offers an ACBSP accredited Master of Business Administration in Marketing (MBA Marketing) that can be completed in about 12 months provided the student meets certain criteria and program requirements.

The University of Michigan-Dearbor – Master of Science in Marketing

The University of Michigan-Dearbor College of Business offers a Master of Science in Marketing program that follows the hybrid delivery model – some courses are on campus, and some online. The program can often be completed within 10 to 12 months of full-time study.

University of Arizona – Master of Science in Marketing

The University of Arizona, Eller College of Management, offers a Master of Science in Marketing that can be completed over 12 months, 16 months, or a more extended part-time schedule.

Florida International University – Business – M.S in Marketing

 University of Colorado – M.S in Marketing

University of Florida Warrington – M.S in Marketing program

How to Pay for Online Masters in
Marketing Programs?

The most significant benefit of online education is that students can work while pursuing their degrees, making certain educational costs more manageable. Even though online students do not have to pay for transportation, course materials, or childcare during class hours, they must still pay tuition, which can run up to tens of thousands of dollars. While most universities charge higher fees for out-of-state students than those in their home state, online programs typically have an advantage in that they often offer a single cost for all states in the country. Despite this, some students may find an online master’s degree in marketing unaffordable, with a good program costing an average of about $23,500. Fortunately, there are a number of funding options available to cover the cost of a master’s degree in marketing or significantly reduce the overall program cost. The following are some examples of funding sources:

Scholarships are typically monetary awards given to students by a university, an organization, or a business for their educational success. Most scholarships are based on academic achievements and unique talents or skills, while some are also based on financial needs. To determine the amount of a scholarship, most scholarship administrators will use a variety of criteria. In addition to students’ grades and test scores, scholarships may also use other markers of success such as extracurricular or leadership activities when determining how much to give a student. (Read about Scholarship Scams to avoid being scammed online.)

Grants are typically given by the federal government, nonprofits, or foundations to individuals with special needs. Grants can be used to cover educational expenses such as student accommodation, transportation, books, library fees, material required for research, etc. There are many types of grants available, and each is designed to address different requirements. Most grants are need-based, while some are merit-based.

A Graduate Teaching Assistantship (GTA) is typically a form of financial aid requiring students to provide assistance in the classroom setting. A graduate teaching assistantship usually requires a student to commit a certain number of hours per week and be paid either a stipend or an hourly wage. Graduate teaching assistantships are typically full-time positions over the course of an academic quarter, trimester, or semester.

Student Loans

Student loans are another way for students to fund their education. Federal loans, bank loans, group and trust loans, and other types of financing are available. Student loans, unlike scholarships and grants, must be paid back to the lender, along with interest. While student loans might help with education costs, they can also add to student debt, taking years to pay off.

The FAFSA, or Free Application for Federal Student Aid, is a standardized form that applicants can fill in and submit to assess whether or not they are eligible for financial aid. More FAFSA-related information is available here.

More information on various funding options is available in the best Financial Guide.

Scholarships for Online Bachelors in

A marketing scholarship can give students the financial support to reduce tuition costs while pursuing an online master’s in marketing degree program. Scholarships can offset, minimize, or remove the cost of tuition and allow students to focus on their studies rather than having to worry about how to pay for tuition. Here are some online master’s in marketing scholarships:

Scholarship Description Amount/AwardDeadline
Marketing EDGE Scholarship ProgramThe Marketing EDGE scholarship program works to alleviate the financial burden of college tuition so students can focus their time and efforts on their academic studies. The selection of awardees is based on a combination of academic performance and demonstrated interest in the marketing field, such as classes, extracurricular activities, internships, etc.$2,000 to $5,000Closed for 2021 | TBA for 2024
Floyd Mayweather Jr. Foundation ScholarshipThe Floyd Mayweather Jr. Foundation Scholarship for the Advancement of Women in Sports & Entertainment has been established to aid women in furthering their education and profession in entertainment or sport, encourage their valued participation in the field, and benefit the profession. Applicants must be a Public Relations, Communication, Media Studies, Marketing, or Journalism major with a desire to work in the entertainment or sports industry.$1,000 x 8 ScholarshipsClosed for 2021 | TBA for 2024
FormSwift Scholarship ProgramThe FormSwift Scholarship Program is for driven, up-and-coming entrepreneurs ready to commit to building a better world through their business ideas. To apply, students are required to create a unique business plan infographic.$1,000February 15, 2024
Majux ScholarshipThe Majux Scholarship is awarded by Majux, a digital marketing agency located in Philadelphia that is nationally known as one of the leaders in SEO for law firms and a company that provides services for eCommerce and Fortune 500 websites. The scholarship is awarded to full-time students attending or planning to attend an accredited college or university who have a minimum 3.0 GPA, documented by an official transcript.$1,000July 30, 2024

Free Courses for Online Masters in

Whether one is looking to complete an online master’s degree in marketing at their own pace, or one wants to accelerate one’s degree by doing a part-time degree program, they can find numerous free courses for a master’s in marketing that can be of immense help. While free online courses do not confer a master’s degree, they are often created by some of the best universities in the world and can provide students with additional knowledge and insights outside of the classroom and textbook. Here are a few resources for free courses for master’s in marketing degree students:

Course Description Offered by
Topics on MarketingGoogle Primer is a free mobile app that provides quick, simple courses to help business owners and people improve their business and marketing abilities and achieve their objectives. Students can select classes relevant to their careers by picking from a multitude of business and digital marketing topics.Google Primer
Social Marketing Success KitThe Social Marketing Success Kit teaches students how to identify the proper social media platforms for their business, how to use social media advertising, how to create a social media calendar, and how to organize a social media team. Webinars, e-books, PowerPoint decks, and a blog are all included in the bundle.Social Marketing Success Kit
Topics on MarketingOver 400 free marketing classes are available at, covering a variety of learning levels and sub-fields of marketing, such as creative marketing, digital marketing, international marketing, relationship marketing, and more.Marketing Teacher
Topics on MarketingUdemy has over 1200 free courses and programs ranging from Affiliate Marketing, Digital Marketing, YouTube Marketing, Public Relations, Paid Advertising, Branding, and more.Udemy
Topics on MarketingClass Central offers over 680 free online courses and MOOCs from the University of Pennsylvania, University of California, eCornell, Northwestern University, University of Virginia, The University of Illinois at Urbana-Champaign, and other top universities around the world.Class Central

FAQs about Online Masters in
Marketing Programs

How to get a masters degree in marketing?

The most common admission requirement to enroll in a marketing masters degree is an undergraduate degree in any discipline, preferably in marketing or a marketing-related field. Students are required to have a Grade Point Average of at least 2.8 (3.0 usually preferred) on a scale of 4.0, submit all academic transcripts and fulfill other admission criteria. Once in the program, students must complete 30 to 36 credits of coursework, electives, a capstone project, and/or an internship to graduate. Gaining additional certification will help candidates obtain niche jobs in specific industry sectors.

What are the best masters programs in marketing?

What can you do with a masters in marketing?

What is the average fee charged by the colleges for a marketing masters?

Is a masters in marketing hard?

Can you get a masters in marketing online?

Is a masters in marketing worth it?

Career Opportunities and Salaries after Online
Masters in Marketing

A master’s degree in marketing online is a sure way to increase one’s earning potential, and acquiring one is an excellent way to start a promising career in marketing. Naturally, graduates will be pressured to work hard and deliver. They will have to demonstrate that they can perform under pressure constantly. Still, those who succeed will be rewarded with high salaries, incentives, commissions and bonuses, stock options and promotions, and other benefits.

Those who earn a master’s degree in marketing can find employment in a wide range of settings, including large and small businesses as well as manufacturing units and start-ups, insurance companies, healthcare organizations and hospitals, educational institutions, real estate firms, nonprofit organizations, and other multi-national corporations. Some examples of job titles include, but are not limited to:

Due to a variety of industries that marketing graduates can work in and the varied job responsibilities despite similar job titles, it is difficult to estimate the exact salary one might expect; determining job growth is also difficult. However, to present a fair idea, O*NET OnLine reports that Marketing Managers take home an annual median salary of $142,170 and expect the availability of occupations to expand between 10% and 15%, faster than for all occupations. It is noteworthy that the number of years of experience one has will often determine seniority, career prospects, and higher pay.

Here is a list of a few roles in the marketing sector and the master’s degree in marketing salary and job growth, as reported by O*NET OnLine:

OccupationSkills RequiredMedian Annual SalaryJob Growth (up to 2030)Job Description
Advertising & Promotions ManagerActive listening, social perceptiveness, speaking skills, judgment & decision making, critical thinking.$133,46010% to 15% (faster than average)An Advertising & Promotions Manager plans, directs, or coordinates advertising policies and programs or produces collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Sales ManagerActive listening, speaking skills, persuasion, coordination, critical thinking.$132,2905% to 10% (as fast as average)A Sales Manager plans, directs, or coordinates a product or service’s actual distribution or movement to the customer. They coordinate sales distribution by establishing sales territories, quotas, and goals and delivering training programs for sales representatives.
Marketing SpecialistWriting skills, active listening, complex problem solving, critical thinking, reading comprehension$65,81015% or higher (much faster than average)A Marketing Specialist researches conditions in local, regional, national, or online markets. They gather information to determine potential sales of a product or service or plan a marketing or advertising campaign. They may also collect information on competitors, prices, sales, and methods of marketing and distribution and employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Public Relations SpecialistCoordination, speaking skills, time management, active listening, social perceptiveness.$62,81010% to 15% (faster than average)A Public Relations Specialist promotes or creates an intended public image for individuals, groups, or organizations. They may write or select material for release to various communications media and may specialize in using social media.
Search Marketing StrategistActive listening, reading comprehension, active learning, complex problem-solving, critical thinking.$65,81015% or higher (much faster than average)A Search Marketing Strategist employs search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. They examine search query behaviors on general or specialty search engines or other Internet-based content and analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Certifications and Licensing for Online
Masters in Marketing

When a person passes a test and receives certification, it serves as an official declaration of their professional ability. Certification is required for a range of professions as a condition of employment or practice, and it also leads to licensure for specific jobs. Master’s degree holders can choose from a number of certifications offered by industry leaders and private businesses, which could help them obtain better jobs and earn more money. In virtually all circumstances, licensure is not required to practice or function as a marketeer, but certain occupations in insurance or securities sales may require licensure from specific organizations.

Here are some certifications for master’s degree in marketing graduates to explore:

American Marketing Association (AMA)

Graduates of an online master’s in marketing or working marketers can choose from six certificates offered by the American Marketing Association (AMA). Candidates for most of these certificates must have a bachelor’s degree and four years of professional marketing experience, or seven years of professional marketing experience in general. The following AMA certificates are available:

OMCP Digital Marketing Certification

The OMCP (Online Marketing Certified Professionals) digital marketing certification is awarded to professionals with proven experience, comprehensive training, and who have shown mastery of digital marketing best practices across several digital marketing disciplines. OMCP standards are taught at over 900 colleges and training institutes throughout the world. Professionals with OMCP certificates are preferred by thousands of top companies.

SMEI Certified Marketing Executive (CME)

The Sales & Marketing Executives International, Inc. (SMEI) offers the SMEI Certified Marketing Executive (CME) designation, which demonstrates knowledge of marketing theories, ideas, and practices as they apply to the management of the marketing function in a complex organization. SMEI also provides the following certifications:

Certified Marketing Analyst (CMA) – Charter Certification from AAPM

The Certified Marketing Analyst (CMA) charter certification from the American Academy of Project Management (AAPM) certification provides candidates with the knowledge of the fundamentals of Marketing and eMarketing Management, among other things. The certification uncovers marketing strategies and technologies that are essential for success in a competitive landscape that is globally changing.

Additional Resources for Masters in
Marketing Online

To understand more about what it takes to work in marketing, students should stay up to date on the most recent advancements in the field and network with their peers to share their ideas and thoughts. Whether in the field or in academia, reading papers, journals, and publications, as well as receiving helpful assistance, can help individuals get a better understanding of how to go forward and achieve their marketing objectives. Students obtaining a master’s degree in marketing may find the following resources to be particularly useful:

Association of National Advertisers (ANA)

With over 20,000 prominent companies under its umbrella, the Association of National Advertisers (ANA) guides and aids them in being more effective marketers while establishing better brands and promoting industry and societal change. In addition, the organization motivates marketing teams to achieve high levels of performance by harnessing its unequaled and distinctive intellectual capital, which includes insights, events, and professional development programs.

American Marketing Association (AMA)

The American Marketing Association (AMA) is a group of dedicated individuals who work in the field, teach in the field, and study in the field, all with a passion for furthering the advancement of the marketing industry. In addition to receiving exclusive AMA content, candidates will also receive discounts on items and activities that will assist them in expanding their knowledge and moving forward in their professions. Additional networking opportunities are available to members through one of the American Marketing Association’s more than 70 local professional chapters located throughout North America.

eMarketing Association (eMA)

The eMA is the world’s largest association of e-marketers, and its mission is to improve the field of digital marketing. The eMA provides services for e-marketing professionals, such as networking opportunities, information on seminars and trade shows, and support with credentialing in e-marketing specialties. Students enrolled full-time in school are eligible for a reduced membership rate as well as savings on career services and educational materials.

The Digital Marketing Association (DMA)

The Digital Marketing Association (DMA) is a nonprofit membership organization for digital marketing professionals. People who work in, are linked with, or have a desire to work in digital marketing can benefit from the information, certification, and education provided by the organization. The Digital Marketing Association (DMA) offers certifications, training, digital marketing tools, and a close-knit network of digital marketers.

Internet Marketing Association (IMA)

With one of the largest databases of sales, marketing, business ownership, programming, and creative development specialists, the Internet Marketing Association (IMA) is a professional organization with a mission to advance the profession of internet marketing worldwide. Members receive access to a variety of resources, including events, publications, and news.

Author Bio:

Derick de Souza

Derick is a business and education consultant working on various projects and scopes. With about 25 years of experience in different settings, he loves to tell others about “how not to be a failure” rather than “how to be successful.” Derick writes and edits articles on online learning, business, employment, and skill development, among others. His hobbies include photography, web design and development, and traveling.


Master of Social Work, Master of Health Psychology

Areas of Expertise & Credentials

None to disclose in particular; the basics are covered in the short bio.


The average tuition (based on degree type for in-state students), average graduation rates, and rankings are based on data from various sources, including the Integrated Postsecondary Education Data System (IPEDS), and are variable over time. All rankings and statistics are subject to change. The rankings are solely the opinion of Find Best Degrees (FBD) and are based on our proprietary methodology. They do not represent the views of the institutions or organizations mentioned, nor do they represent any official government census or survey. Furthermore, any views or opinions expressed on this page are of FBD’s researchers and teams. Unless otherwise specified, they do not represent the thoughts and opinions of the individuals, institutions, or organizations mentioned. This page’s content is provided solely for informational purposes, with data drawn from various sources, including IPEDS. FBD and its employees make no guarantees regarding the accuracy or completeness of any information found on this page or by following any link. FBD will not be held liable for any errors or omissions in this material nor any losses, injuries, or damages resulting from the exposure or use of this information. Although the information on this page is/was correct at the time of publication, readers should exercise caution because some or all of the provided information may have changed over time, potentially resulting in inaccuracies. For more information, please read our Terms of Service. Trademarks and logos are the property of their registered owners.